OR
Ingenius Dilemmas
ARTICLE BRANDING
A conceptual project of branding an article for my Digital Branding course at Vakalo Art & Design College, MA in Digital Design. The article I chose was a BBC worklife article titled "Why indecision makes you smarter". The article talks about indecision and how "it protects us from common cognitive errors like confirmation bias" and that "ambivalence will help us to make wiser choices". Taking all that into account I named the article "OR" as it is the most common word that indecisive people have in mind. I also put "Ingenius Dilemmas" as the logo's subtitle.
A conceptual project of branding an article for my Digital Branding course at Vakalo Art & Design College, MA in Digital Design. The article I chose was a BBC worklife article titled "Why indecision makes you smarter". The article talks about indecision and how "it protects us from common cognitive errors like confirmation bias" and that "ambivalence will help us to make wiser choices". Taking all that into account I named the article "OR" as it is the most common word that indecisive people have in mind. I also put "Ingenius Dilemmas" as the logo's subtitle.
LOGO
The logo is made up of many different fonts indicating inability to decide which one to choose from. The logo is also shown in it's animated version, highlighting this fact.
SITE
A one page site was created to visualize the article aka some things about indecisiveness.
CREDITS
Tutor: Dimitris Kanellopoulos
Illustration inspiration: Sadik Kwaish Alfraji, "Once I could fly"
Fonts: BOGAM, ALGEM, Carmen Nácher, SK Quadratica, Random (font), Pexel Grotesk, Magdalena Marchocka, Le Murmure,
MAWUR, Rye Regular, Pilow lava, New rocker, Press start 2P, Symphony
GIFs: Tenor
